4+4 about Car Rental Biz

4 facts
- Globally, annual market size is around $38Bn in 2008, which constitutes of 50% business use and 50% leisure use.
- Pricing is the most decisive factor in competition. Therefore cost management is key to the biz.
- In US, majority of the business is airport related, meaning rental locations set at or adjacent to airports.
- Loyalty program generates high volume for biz, while speeds up the process of get a car, therefore win-win solution if well managed. Typically, loyalty program could generate 40% of total revenue.

4 questions
- Is airport model replicable in China?
- What is the bottleneck for car rental biz in China?
- What can car manufacturers and 2nd hand market do to earn a share in car rental biz?
- What can be done to improve customer retention, especially large corporate accounts?

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Tagged as: Car Rental